Emotions
I’m GSN
I’m a Living Brand
I live because I feel
I tell stories
My name is what you call me
My meaning is what you think of me
I have personality, quality, and values
I can think, talk, work, create, plan, consult, promote, defend, help, care and cure
I can understand, undertake, represent, play, and entertain
I can anticipate and identify problems, I can solve them
I can make mistakes
When I make mistakes, I apologize and correct myself
I get angry when things go wrong,
I feel joy when right
I feel pains too
I feel bad when I see people hurting, especially my readers and patrons
Some are jobless, poor, neglected, uncared for, and wasting
They need living stories from GSN to get their lives back
You & GSN
I’m here for you
Commitment
I’m GSN
I’m a Living Brand
I live because I see
I have life and offer life to those who read me
Don’t judge me by my look, judge me by what I offer
Because I live, I want to add value to you
I can if we a start a relationship
My identity and power show my person
My quality creates the value
My ability to totell stories creates awareness
My standards build loyalty
You & GSN
I’m here for you
Relationship
I’m GSN
I’m a Living Brand
I live because I speak
I communicate for better life
My mission and vision keep me going
They guarantee better life for all who engage me
I know your needs, you know my solutions
We become stronger as we understand each other
I want to bond to help you achieve your goals
To make your endeavours stress-free and rewarding
We can do it if we understand and trust each other
We can achieve results if we come close
You & GSN
I’m here for you
Strength
I’m GSN
I’m a Living Brand
I live because I’m strong
My quality and story packages make me a strong brand
I can grow with you in market share and readership
We can do it if you make me your Special Assistant
Let’s come together and discuss your pains and dreams
I offer solutions
I work for you, I work with you
To tap your potential, reach your goal, and be fulfilled
I’ll strengthen you to live your passion
You score the goal, I blow the whistle, fans celebrate you
I satisfy you, you reward me, and all of us win
You & GSN
I’m here for you
Strategy
I’m GSN
I’m a Living Brand
I live because I laugh
You should laugh not cry
Pains make you cry, my brand makes you laugh
I make merry for the young and old
I want you close, to entertain you
We partner to reach your goal
I abide in you, you abide in me
Create a space in you
Let me come in there and live
I’m not too big to live in you
I get bigger, I get stronger
I help you win, you help me grow
You enjoy my values, I enjoy your loyalty
You’re the reader, I’m your helpmate
You remain achievable, I remain sustainable
You & GSN
I’m here for you
Competition
I’m GSN
I’m a Living Brand
I live because I grow
My brand is here to help you compete
I strengthen your brand, enlarge your space
I have competitors, you have competitors
They want your pocket, I want your heart
Pockets keep money, they can dig a hole in it
Hearts keep trust, we can bind together
Any brand in your pocket is a boss
Any brand in your heart is a friend
If you cry, those in pocket can’t see your tears
Those in heart see your tears, wipe them off
I don’t want to wipe tears of pain; I want tears of joy
You & GSN
I’m here for you
Promise
I’m GSN
I’m a Living Brand
I live because I innovate
I listen with wisdom and understanding
Wisdom makes a winner in times of challenge
I’m here because you are there
I’m not doing you a favor; you’re doing me a favor
If you are alive and well, I live
Let’s join hands and heart
Make the world a better place
I’m committed with friendship, quality, and ethics
Do same with loyalty and patronage
You lead, I support
I lead, we go to the top
Together, we win
You & GSN
I’m here for you
(28 September 2016)
Eric Okeke is a CSR specialist and strategist in brand marketing and mobilizing support for corporate and social issues. He is the brand storyteller, writer, speaker, author and media consultant, with training in chemistry, marketing and business journalism. As a business writer and speaker, he has recorded a good career in media consulting and journalism which he started at The Guardian, Lagos.
Eric’s communications niche is storytelling which he is now using to empower professionals and improve business returns in Nigeria. Email him at, ericokeke@gmail.com, ericosamba@yahoo.com Tel +234 803 301 4609; +234 817 301 4609.
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