When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.com, sent weekly directly to my target market; I was a contributing editor at the most popular magazine for writers; had been interviewed all over writers’ e-zines; and had submitted articles to sites and magazines related to my primary audience (writers) and my secondary audience (those interested in working from home).
At the foundation of any successful marketing campaign are tracking systems—it’s helpful to know how your marketing program is doing. This is an area where I believe most authors (and possibly most business owners) drop the ball. It’s foolish to spend endless hours developing marketing strategies for selling your products without creating a measuring system to track the success of your plan.
Why do they/should they care?
What do they want and need to know?
If you can answer these three questions before you begin to write a news release, you’ve got a good start. Now all you have to do is make your release stand out from the avalanche of approximately 300 that editors in the Seattle market receive every day.
When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.
Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you’ll be missing out on a huge number of possibilities.
When I started my business, if I knew then what I know now I either would not have started it or I would have become profitable much faster! Everyone who has their own business needs to learn an incredible amount.
Bored with life? For a breath of freshness in your mundane existence, try your hand at nature journaling. A proper nature journal consists of a sketchpad and your written observations of the wonders of creation. Let the beautiful and amazing natural world inspire and lift you as you draw and write.
Nature can be a rich source of inspiration for writing a child book. Here are 7 ways that you can tap into nature to uncover material for your children’s stories and unleash your creativity.