Creating a Successful Book Marketing Plan
Let’s start at the very beginning. Before you begin haphazardly trying to sell your book a million different ways, it’s wise to invest some time and thought into cultivating a plan. This free book marketing tool will help get your started.
So what do you need to do first?
Crafting Personal Vision in Telling Folktales
My interest in folktales began with an enthusiasm for the folksongs I sang in my early teens. As a budding guitarist of fourteen, I learned to sing along with folksong records and taught myself the words to old tunes from folksong books. I never learned to read music formally, but there was enough music in the air due to the folksong revival of the sixties, that I was able to learn the songs by ear. I especially enjoyed ballads because they had a plot. My favorite moment in singing any song was the very last moment of the song, the “edge” between the song’s last vibration on the guitar and silence. It was a magical stepping off place back into my everyday life. The sense of completion at the last breath of song was totally satisfying and I recall singing my way through the many verses of a ballad just to arrive at the end moment. Singing could transform my mood. Once I’d traveled through the song, I arrived at a new place in time. I’d spent the time well. Those moments would never return. I was that many minutes older, but somehow, compared to my daily chores in the house where I grew up, the minutes spent were renewing. The songs were my company, my friends, and my solace. They were things I was too young to understand. The child in me still celebrates that last moment and the journey. Now the songs have widened into tales.
Corporate Storytelling™ Fires Up Employees–and the Bottom Line
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I used to make this joke in my Advanced English Writing classes. I’d write on the board, “There are no new ideas” and attribute it to Plato, and then say in my lecture that he probably stole that quote. Are we allowed to do plagiarism humor in China? They forgot to comment on that in my contract.
Copyright Versus the “Fair Use” Doctrine
Many people are confused about copyriting their work, when in reality they shouldn’t be. They shouldn’t be because your work is copyrighted the MOMENT you’ve
“created” it!
Copyright and Fair Use of Published Materials
Teachers, librarians and educators working within the context of their jobs in an educational setting are free to use material that has a copyright without asking permission of the author. Using the material for personal financial gain by performing it for a fee or by publishing it in any media outside of the educational context requires permission of the copyright holder.
I have an 8-year old friend. She’s a lively third-grader who has a strong sense of self. One evening I was babysitting her and she shared a list of odd-sounding names. “Back Stand,” “Over-Under Flip,” “The Round About-er,” “Twist, Un-twist, Upside-down Split.”
Consider the Radical Truths and Choices for the Storyteller
This is the time of year when I re-evaluate my direction, catch up on important reading, listen to inspirational/ motivational tapes and reset some of my goals for the rest of the year. For this article, I will share ideas that bombarded me – even shook me up – from two sources. First, was an article that appeared in the 2002 September issue of Creativity called “Radical Careering” written by Sally Hogshead, Creative Director, Crispin Porter + Bogusky/Los Angeles. “This article is about refusing mediocrity.” Second, is the tape program The Luck Factor: How to Take the Chance Out of Becoming a Success by one of my favorite gurus, Brian Tracy.
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