One of the best ways to attract traffic to your website or blog is by creating and uploading videos to YouTube. Using online videos is also a great way to highlight the benefits of your products and services.

Writing a good video script is the first and most crucial step in creating effective online videos. If you write the script first, it will help you to record and edit your video more effectively.

During the video-recording, keep the script or an outline of notes open on the computer screen so that you can read it while looking into the camera (which is usually placed above the computer screen).

Since most online videos are only a few minutes long, it’s easy to write a video-script. To simplify the process, you can divide the script into three parts:

  1. Introduction
  2. Main Message
  3. Conclusion

Introduction of the Video – Attracting Prospects

The introduction should grip the interest of the viewers and arouse their curiosity; otherwise, they may not bother to watch the rest of your video.

  • Start your video by welcoming your viewers and introduce yourself and the topic of the video.
  • Next, explain the benefit of watching your video. For example, you may say, “In this video, I will explain five ways to overcome writer’s block.”
  • Finally, persuade your viewers to watch the entire video by offering an attractive incentive. For example, you may offer access to a free report on freelance writing at the end of the video.

Try to complete the introduction within two minutes or less. Once you have gained the interest of your viewers, state the main points of your video.

Main Message of your Video

The main message is the heart of the video. Use a simple formula such as “State, Explain and Example” for each of the main points in their video. This means you should state each point, explain it and give an example to support their point.

For example, list the five strategies to overcome writer’s block such as mind mapping, freewriting, etc. Then explain each one clearly but concisely. Finally, give relevant examples of how you apply each strategy in your own writing.

Conclusion of the Video – Clear Call to Action and Thanks

Once you have conveyed the main message, conclude your video by summarizing the main points and invite their prospects to take the desired action such as clicking on the link to your website or subscribing to your blog. It’s also worthwhile to ask them to share your video on Twitter, Facebook, and other social media. Finally, thank your viewers for watching your video.

(11 July 2012)

Rohi Shetty is a medical doctor, Vipassana meditator, writer, editor, translator and blogger. His short stories and articles have been published online and in print.

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